USE SOCIAL MEDIA OPTIMALLY FOR YOUR COMPANY
Social media is not rocket science, but it is established among customers as an additional channel of communication. At buw, you will find professionals that can develop tailored strategies for you, so that you can make the most of the vibrant world of social networks, blogs and chats for your company. You can turn customers into fans with our social media services.
The right strategy for social media
So that you can take advantage of social media in the best possible way for your company, you need key strategies to be able to plan the next steps. We delve deep into your company, determine your status quo and then decide with you where your journey should go based on the results. The following points are part of a social media strategy:
- Dialog 2.0: dialogue is the new marketing. Why? In social networks, dialogue is open and can be shared. If your customer Max asks a question here and this is answered to his satisfaction, it’s not just Max that is happy, but everyone who experiences the successful service interaction - the social media marketing. buw takes care of all services relating to communication with your customers in social networks, with Dialog 2.0. This doesn’t just include communication via Facebook, Twitter, chats and apps. We also train staff, develop communication guidelines and crisis communications plans and create content for your blog.
- Chat: an integral part of social media customer service is chat. In business use, it is a practical addition to telephone and e-mail - particularly if it consists of short lines of communication. Chats can’t replace personal conversations, of course, but are a cost-efficient way of communicating with customers in real time - especially if there’s no time for a telephone call. We build chats for you and then maintain them in accordance with your wishes.
- Blog: A company blog gives your brand a face in the network. Buw editing puts exciting content on your blog and gives both potential new customers as well as existing customers an incentive to participate in dialogue with your brand in an engaging way. Your presence and reach is extended through this, which results in many opportunities for new business. We help you to turn blog readers into customers with relevant content.
Enterprise 2.0: internal company use of social media
Today, you no longer need to accumulate a range of different programmes for fluid internal communication, efficient cooperation and practical knowledge management in a company. Collaboration software is a one-source solution, or simply put, a “social intranet”. buw digital assists you in selecting the right community software, technically implementing this, and creating motivating incentives for your employees to guarantee the successful introduction of the system in your company. We are also happy to take care of community management - we maintain and moderate the platform for you. This is how you can maximise social media use in your company.
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